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What is Voice Search and Alexa Ranking?

Voice activated technology has become more efficient in recent years and is relied upon more throughout the years, such as when driving, using it on our phones, watches and Amazon Fire stick etc. Now we have the virtual assistants in the form of Google Assistant/home, Siri, Bixby and Alexa Echo.

 

What is an Alexa Ranking?

Alexa is a company that conducts keyword research and traffic analysis. They are a website statistic company who captures the data from the various search engines, such as Google and provides a ranking score. The score is determined by your brand’s popularity on the internet. The more listings and traffic that is directed to your website increases your popularity.

 

Why is this important?

Alexa was purchased by Amazon and we have watched more technology being developed that has voice search capabilities. Although, there’s room for improvement with the technology, it’s still increasing with accuracy. Amazon made a smart move and now with an Alexa Ranking being a goal for voice search measurement, it’s ideal to start understanding how to position your brand to be called upon first; just as you would with an online organic search (you want to be on the first page of listings).

 

Voice Engine Optimization

Search Engine Optimization (SEO) is the same as Voice Engine Optimization (VEO). The voice search technology places your brand in front of others based upon the Alexa Ranking for the VEO.

5 Key points for VEO or Voice Search optimization

 

  • Keep your listings clean – Internet back links and ensure they have accurate information pertaining to your business.
 
  • Increase focus on longer search queries and questions – Conversational tone key phrases
 
  • Increase your site speed – Reduce the load time and be sure it’s mobile-optimized
 
  • Provide answers in order to become a featured snippet – This happens when you answer the most common questions
 
  • Test it – Go through the voice search process

 

Source: Chatmeter

 

 

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